Guess the Match
Services
Graphic Design
Art Direction
Client
Esbjerg fB
Location
Esbjerg, Denmark
Year
2024
Credits
Graphics made by Martin Hamann with approval from Kenni Poulsen.
Info
When looking at past posts on Instagram and Facebook we noticed that engagement wasn't booming as much as we'd like it to, so in collaboration with the director of communications, we came up with the simple idea of these graphics: Guess the match from the flags in the starting lineup. A sole purpose: increase engagement. This was also a little before and during the 100-year anniversary season, making fans nostalgic as an unintended side effect.





