Guess the Match

A quest to increase engagement on Facebook posts

A quest to increase engagement on Facebook posts

Services

Graphic Design

Art Direction

Client

Esbjerg fB

Location

Esbjerg, Denmark

Year

2024

Credits

Graphics made by Martin Hamann with approval from Kenni Poulsen.

Info

When looking at past posts on Instagram and Facebook we noticed that engagement wasn't booming as much as we'd like it to, so in collaboration with the director of communications, we came up with the simple idea of these graphics: Guess the match from the flags in the starting lineup. A sole purpose: increase engagement. This was also a little before and during the 100-year anniversary season, making fans nostalgic as an unintended side effect.